An audience driven approach to web search optimisation (WSO)
About Alchemy Viral
Alchemy Viral is an international facing consultancy to digital agencies and organisations with outsourced solutions to drive relevant and loyal audiences to their websites. The company vision is to be the leading outsourced consultancy for web search optimisation (WSO), audience outreach and online reputation management.Alchemy Viral benefits from the experience of work across different geographical markets across the world in different languages. With a team of native multilingual staff and a huge network of webmaster relationships, Alchemy Viral is able to leverage such assets in combination with the firm’s understanding of website usability, digital marketing and empathy for client’s particular business challenges.Founded in 2007, the company grown from strength to strength having started with small enterprises and now services major digital agencies in the UK, Germany and Australia, working on major brands and publicly quoted companies.
The company operates in Richmond Upon Thames in a converted Georgian building where Virginia Woolf once lived and established the Hogarth Press. The consultative approach to delivery is refreshingly unique in that the focus is on driving loyal and relevant audiences by assisting clients to obtain traffic from the searchable web i.e. beyond Google and Bing.
The company believes that the opportunities for organic traffic from the search engines are being made less available as search engines move towards paid models.The approach of Alchemy Viral is instead to understand the search intent of the client’s prospective customers. This then informs the audience outreach process to identify the right websites, content and key phrases that build relationships with the prospective customer along their journey, ultimately building an online reputation for the client’s target market.About Andreas Voniatis, ACMAAndreas Voniatis read Economics at the University of Leeds, graduating in 1999 with an Upper Second Class honours degree. Upon graduation, Andreas pursued a career as a management accountant, becoming a passed finalist of the Chartered Institute of Management Accountants in 2.5 years, with first time exam passes in every single module.
His accountancy career covered various management accounting roles at First Choice Holidays, BOC Group and BT. During his accounting career, Andreas became a self taught website designer in 2003 and worked alongside many of the avant garde SEO consultants learning and testing many of the SEO techniques in highly competitive industries.
Alchemy V Ltd was founded in 2007, on the back of selling DreamBingo.co.uk to the WinTech Gaming Group based in the USA, and in response to the opportunities and rising challenge of competitive Search Engine Optimisation (SEO). As a consultant Andreas contracted for The Move Channel (formerly Lead Galaxy) as an online marketing manager expanding on his web search and accounting analytical skills to email marketing, display advertising, web project management, website analytics, and establishing XML partnerships including with the Telegraph Newspaper.
In 2009, Andreas left to join Infectious Media, a New Media Age award winning agency, as their Head of Search, being responsible for their Pay Per Click (PPC) and SEO product and client servicing.
In 2010, Andreas reprised his role within Alchemy V Ltd and rebranded as Alchemy Viral with clients including his former employers Infectious Media, Xoomworks, CyberSports, Akiko Web Design, and Thrive Active. As his company’s reputation was building or delivering beyond expectations, Alchemy Viral grew in stature winning further clients including Discount Vouchers, News International, Interpublic and Carat.Andreas is actively developing the company, with particular regard to Product Development and Business Development. This is an exciting stage for the company with new staff coming on board to meet the scaling operational challenges to meet and exceed client expectations.